The No Free Lunch Rule
In government contracting, free lunches don't exist, says government contracting expert Judy Bradt. Knowing how to legally maneuver your way around the government's Federal Acquisition Regulations can mean the difference between profit and loss ... and contracting surprises.
Get the Call Back: 4 Ways to Close Potential Partners
You need more than a catchy hook to get a call back from a potential government contracting partner. Government marketing expert Judy Bradt offers four tips to help you get past the initial interview.
The Unique Value Proposition, Part 2
The Unique Value Proposition (UVP) should help you compose an honest and concise statement at your business and how it can benefit potential clients. In this follow-up to last week's article, Judy Bradt offers a list of questions to help you craft the perfect UVP.
The Unique Value Proposition, Part 1
The Unique Value Proposition is a concise appeal, written in the audience's language, that focuses on their needs, problems, issues, etc. Here's how to develop it -- and why you might want several!